Elmwood Archery: Brand Identity

Elmwood Archery was in need of a rebrand to update their look as they moved into a new location. Since bowhunting is primarily a fall activity, colors were inspired by fall leaves. The icon was based around an elk antler to separate the logo from the excessive amount of whitetail antler logos already in the market. These aesthetic changes elevated the appearance of the Elmwood brand to reflect the high standards of Elmwood’s service and product offerings.

Elmwood Archery Icon

Storefront

Elmwood Archery Storefront

Apparel

man wearing orange shirt with elmwood logo standing near white truck
Man walking into woods wearing gray elmwood shirt